Press & News

ERA Selects Impact Products For Membership

First DRTV manufacturing firm of its kind asked to join the 400-member organization

HONG KONG, February 1, 2007 - The Electronic Retailing Association (ERA), the only trade association for the electronic retail industry, has selected Impact Products Ltd. for membership in its organization.

Impact Products officially joined the 400-member organization in January of this year. It is the only DRTV manufacturing firm of its kind selected to participate in the 15-year-old organization, according to Impact President Bill Quarless.

"We are very excited about our membership and participation in the ERA," Quarless said. "I believe we are the only American company based in Asia that focuses exclusively on the development and manufacturing of DRTV products in China. As such, we will bring a very unique perspective to the ERA and its members."

Another unique aspect of the firm is that it does not market its own products, he added, which means Impact Products never competes with its clients.

"We understand that confidentiality and secrecy are critical for the DR industry and the members of the ERA," he said. "After years of experience gaining Chinaexpertise, we have fail-safe ways to protect our clients' interests in China. (For more, see "China Confidential: How to Keep Your DRTV Products Secret and Safe.")

"We believe we will be a great asset to the ERA and look forward to working with other members."

Quarless is a frequent contributor to several industry magazines. He writes a regular column on what companies need to know about manufacturing in China, and is frequently quoted in feature articles. His most recent contributions, including an article titled "Ending the Scourge of Counterfeit Products," can be found on the press page.

About Impact Products

Impact Products ( is a China manufacturing and production management firm that specializes in the development and production of DRTV products. American-owned and Hong Kong-based, the company has established a reputation for producing proprietary items at competitive prices without sacrificing quality. The company has an extensive network of Asian partners that gives it the ability to manufacture a wide variety of items, from toys and electronics to household and kitchen products. For more information on Impact Products contact the Hong Kong office at (852) 2139-3961, via e-mail at or visit

About the Electronic Retailing Association (ERA)

Representing a more than $300 billion market, the Electronic Retailing Association is the only trade association in the U.S. and internationally for major companies in the multi-channel electronic retail industry, which includes long- and short-form commercials, live shopping channels, the Internet and radio. ERA counts industry leaders like Guthy-Renker, HSN, QVC, ShopNBC and eBay among its member companies.