Press & News

Impact Products President Bill Quarless Joins Industry Magazine as Expert Columnist

HONG KONG, November 1, 2006 -The premier news and features publication for the direct-response (DR) industry has added Impact Products President Bill Quarless to its roster of expert columnists.

Response Magazine will now run periodic columns by Quarless that focus on what DR companies need to know about manufacturing in China. His topics will include negotiation, sourcing, supplier selection and intellectual property protection. The first column, titled "Five Keys to Negotiating with the Chinese," appears in the October 2006 issue. 

His next column, titled "China Confidential: How to Keep Your DRTV Products Secret and Safe," is scheduled for the December issue.

"With the ascendancy of China, not only in the manufacturing space but now as a market for DR products, Response is committed to expanding its coverage of this burgeoning space," said Thomas Haire, Response Magazine's editor-in-chief. "Bill's expertise on all facets of doing business in China is well known throughout the DR industry, and we are thrilled to feature that expertise in the pages of Response."

Quarless, who lives and works in Hong Kong, started in the industry as a procurement manager and buyer for a leading direct-response television (DRTV) company. His personal experience with the obstacles foreigners face when doing business in China led him to form Impact Products, a firm specializing in China manufacturing and production management for DRTV companies.

Over the last decade, Impact has worked with many of the top DRTV companies and developed a reputation for competitive pricing, superior quality, reliable delivery and exceptional service, Quarless said.

About Response Magazine

Response Magazine ( is the definitive publication in direct-response marketing. Through its Web site, digital edition (Response Digital) and weekly E-newsletter (Response This Week), it provides targeted, cutting-edge content for professionals involved in all facets of direct response marketing, including DRTV, radio, interactive TV, the Internet and all areas of DR print. Response is the only independent source of news and information in the market, and is the industry leader in promoting the convergence of direct-marketing methods. At the same time, Response delivers timely news and in-depth analysis specific to the needs of its readership.

About Impact Products

Impact Products ( is a complete production management firm specializing in product development and OEM contract manufacturing in China. The company has an extensive network of Asian partners that gives it the ability to manufacture a wide variety of items, from toys and electronics to household and kitchen products. In addition, Impact can source virtually any existing product.