Articles

Ending the Scourge of Counterfeit Products

By Thomas Haire
Response
January 2007

In recent months, the problem of counterfeit products in the direct response marketing world has intensified. Certainly, many marketing executives have heard one horror story after another of intellectual property theft. Many may believe that it couldn't possibly happen to them - they have trademarked their products and have sought and received proper regulatory approvals, and believe they are protected. Those believers couldn't be more wrong ...

Click here to continue reading this article on the Response Web site. And don't forget to check out our president's sidebar to the article: "4 Tips to Fight Counterfeiters"